Data-driven Marketing – alle Bücher

Kamila Miller
Data-Driven Marketing Strategy

How can organizations create actionable marketing strategies that are innovative and driven by data? This textbook provides students with a comprehensive, step-by-step framework to harness data for market…

lieferbar ab 24.2.2026.

Buch

Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

Buch

Sven-Erik Willrich
Data-Driven Company

Daten werden für Unternehmen immer wichtiger. Gleichzeitig mangelt es an Best Practices und Leitfäden, wie klassische mit modernen Ansätzen wie Data Mesh oder Data Fabric zu einem anwendbaren Framework in…

lieferbar innerhalb 2-3 Wochen

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Jonas Rashedi, Dirk Rohweder
Das Online-Targeting der Zukunft

Dieses Buch analysiert aktuelle Entwicklungen in Zusammenhang mit dem Online-Targeting und bietet konkrete Lösungsstrategien für Marketer, Tech-Teams und Entscheider, die langfristig Weichen für ihr Unter…

lieferbar ab 5.2.2026.

Buch

Jessica Hastenteufel, Luca Weigerding
Data-Driven Decision Making im operativen und strategischen Investitionscontrolling

Dieses Essentialbietet eine praxisnahe Einführung in datengetriebene Entscheidungsprozesse und deren Anwendung im Investitionscontrolling. Es erklärt theoretische Grundlagen und zeigt, wie Big Data und mo…

lieferbar innerhalb 2-3 Wochen

Buch

Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a de…

lieferbar innerhalb 1-2 Wochen

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook takes students on a comprehensive learning journey on more advanced concepts and techniques in marketing analytics, offering support to those with little to no coding experience.Advanced Mar…

lieferbar ab 31.3.2026.

Buch

Markus Vollmert
Google Analytics 4

Rheinwerk Computing

Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Shops oder Apps - hier finden Sie die passende Lösung für Ihre Webanalyse. Egal, ob Sie bereits mit GA4 ar…

sofort lieferbar

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This introductory textbook demystifies the complex field of marketing analytics, taking students on a journey from fundamental concepts to practical insights.Ideal for undergraduate students, beginning to…

lieferbar ab 24.2.2026.

Buch

Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

lieferbar innerhalb 2-3 Wochen

Buch

Mariano Mattei
Data-Driven Cybersecurity

Measure, improve, and communicate the value of your security program.Every business decision should be driven by data---and cyber security is no exception. In Data-Driven Cybersecurity , you'll master the…

lieferbar innerhalb 1-2 Wochen

Buch

Tomaso Aste
Probabilistic Data-Driven Modeling

"This book introduces a powerful selection of methodologies and approaches for constructing models from data from various domains from statistics to complexity science. This book uses the estimation …

lieferbar innerhalb 1-2 Wochen

Buch

Data-Driven Innovation for Intelligent Technology

This book focuses on new perspectives and applications of data-driven innovation technologies, applied artificial intelligence, applied machine learning and deep learning, data science, and topics related…

lieferbar innerhalb 2-3 Wochen

Buch

Jonas Rashedi
Datengetriebenes Marketing

Wir leben in einer Zeit, in der Daten immer mehr Relevanz besitzen, und zwar sowohl für die Geschäftsmodelle von Unternehmen im Gesamten als auch für einzelne Funktionsbereiche. Insbesondere im Marketing …

lieferbar innerhalb 2-3 Wochen

Buch

Steven L. Brunton, J. Nathan Kutz
Data-Driven Science and Engineering

Data-driven discovery is revolutionizing how we model, predict, and control complex systems. Now with Python and MATLAB®, this textbook trains mathematical scientists and engineers for the next generation…

sofort lieferbar

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Perspectives on Logics for Data-driven Reasoning

This book calls for a rethinking of logic as the core methodological tool for scientific reasoning in the context of a steadily increasing emphasis on data-centered science. To do so it provides a state-o…

lieferbar innerhalb 2-3 Wochen

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Data-Driven Decision Making for Product Service Systems

This book is a compilation of theoretical and practical contributions aimed at facilitating the servitization of manufacturing companies, specifically focusing on data-driven decision-making within the co…

lieferbar innerhalb 2-3 Wochen

Buch

Andrew J. Kurdila, John A. Burns, Andrea L'Afflitto
Data-Driven, Nonparametric, Adaptive Control Theory

Data-Driven, Nonparametric, Adaptive Control Theory introduces a novel approach to the control of deterministic, nonlinear ordinary differential equations affected by uncertainties. The methods proposed e…

lieferbar innerhalb 2-3 Wochen

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Bibliometric Analyses in Data-Driven Decision-Making

Bibliometric Analyses in Data-Driven Decision-Making is a comprehensive guide that will provide insights into the growth, impact, and trends within bibliometric tools and methodologies. The handbook will …

lieferbar innerhalb 2-3 Wochen

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Data-Driven Diagnostics and Disease Prediction with AI Optimization

Data-Driven Diagnostics and Disease Prediction with AI Optimizationprovides useful insights into model creation, data preparation, and ethical issues for healthcare applications. The book covers all the c…

lieferbar innerhalb 2-3 Wochen

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